Making sense of my world through purposeful, strategic design. Specializing in art direction & brand identity.

Welcome — I’m Madeline (or Maddie, that domain was not available). I am currently an Associate Creative Director at Tombras with my partner Kelly Cabaniss.

For years I helped build new brands from the bottom up, but today’s work focuses on creating strategic, compelling campaigns and content for well established companies. My brain functions both as an art director and designer, which feels like the sweet spot of conceptual thinking and craftsmanship. There is a magic in the perfection of the details and I fully believe that attention to those details is key to both excellent design and service. This field keeps me constantly thinking, learning, and growing — I love it a lot.

I have collaborated with Chewy, Josh Cellars, Jefferson’s Bourbon, Orangetheory, Harry’s, Walmart, Fresh Direct, Sea Island, Bon Secours Mercy Health & more.

Fun things: I had a very dumb TikTok go very viral, but please don’t watch any of my other videos. I have two cats that like to watch my zoom calls. And I <3 estate sales.