Winters in NYC are an endless misery. But there’s a light at the end of the tunnel of every cold, miserable day. It’s the light from your fridge, which you’ve filled to the brim with fresh, delicious produce, delivered straight from the farm to your kitchen. FreshDirect is going to help you Food Your Way Through Winter. BRAND PLATFORM: Food your way through winter.
Creative Director: Tony Ciampa | Art Director & Illustrator: Me
New Yorkers use to be the absolute authority on everything that was good, fashion, theatre, business, and most importantly food. But the grocery industry let them down. Fresh food was not picked fresh because it had to be shipped, produce set out in the open waiting to be sneezed on. Fresh Direct demanded better, so we wrote a letter:
